Meet Oziel Gabriel. A member of the Terena tribe who was protesting over land grabs in Sidrolandia, part of the Brazilian state of Mato Grosso do Sulclashes, when he was shot dead by police according to fellow tribesmen who took pictures and video of the incident and then immediately posted them on Facebook.
According to Joao Fellet, of BBC Brazil, it took only hours to make headlines abroad, which prompted an unusually speedy response from the Brazilian Justice Minister who called for an immediate investigation. Students from the tribes are increasingly adopting the power of social media to raise awareness of their plight within Brazil. When the national media fails indigenous groups maybe harnessing the power of ‘virtual activism’ will have a greater impact!